How Do You Like Your News?
• The number of people reading Internet blogs on the top 10 U.S. newspaper sites more than tripled in December from a year ago and accounted for a larger percentage of overall traffic to those sites, according to data released today, Reuters reports.
Reuters adds that “unique visitors to blog sites affiliated with the largest Internet newspapers rose to 3.8 million in December 2006 from 1.2 million viewers a year earlier,” according to the tracking firm Nielsen//NetRatings. The firm also says traffic to newspaper-affiliated blogs was up 210% for the year.
• “Twice as many Americans used the Internet as their primary source of news about the 2006 campaign compared with the most recent mid-term election in 2002,” the Pew Internet & American Life Project and the Pew Research Center for The People & The Press report.
Their data show that “15% of all American adults say the Internet was the place where they got most of their campaign news during the election, up from 7% in the mid-term election of 2002.”
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