I was browsing the InventorSpot blog this afternoon during my lunch hour and came across a post on Weird Drinks in Japan. Being fascinated by this sort of thing I read the article eagerly. The one drink that surprised me most? Kidsbeer. That’s right. Kidsbeer.
Kidsbeer. We kid you not: Kidsbeer. What can be said in defense of Kidsbeer, maybe that it’s alcohol-free? That would be like saying Hitler wasn’t all bad because he liked dogs. Kidsbeer is so wrong on so many levels it makes my head spin, yet it is so popular in Japan that monthly shipments are approaching 100,000 bottles. As for the ad campaigns, nothing else will make you feel more like you’ve blundered into Superman’s Bizarro world then seeing pre-teens – heck, pre-toddlers – joyfully guzzling their bottles of Kidsbeer.
When I first saw the headline I thought, “you have to be kidding me. Who would promote a children’s beverage using ‘beer’ in the name?” Then it hit me…. What about Root beer? Isn’t it the same thing with it’s brown “beer-like” bottles? What’s the difference? Your thoughts?
I don’t know it’s a hard one.
I think here in US.. not so good.
In other countries, they don’t place the emphesis on alcohol being forbidden like we do.
SO there probably not so bad.
Our Ameristop still sells candy cigarettes and cigars? SO bad, maybe not?