Motrin Creates Headache with Ad Campaign
In case you missed it, over the weekend Motrin received a bit of a lashing for an ad they had on their Web site. Taken down since the uproar occurred, the ad essentially marked baby slings as a headaches creators. If you missed all the conversation this weekend, here are a few links to get you up to speed as well as the video from YouTube:
- Conversation on Twitter
- Letter from Motrin Exec to Amy at Crunchy Domestic Goddess
- On Twitter you can also search by #motrinmoms for updates.
- UPDATED: Here’s a great post by Her Bad Mother on the situation.
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I totally missed this broo-ha-ha!
Amy in OHio´s last blog post… Winner Winner Chicken Dinner
yeah, I decided to stay out of it. While it was a poorly thought out campaign, I must admit when I used my baby carriers I DID have sore back, knees, arms, neck and all sorts of sore muscles so I can see the need for some sort of anti-inflammatory/pain killer. Goodness knows I used it!
Hopefully they can find a new way to market to mom’s.
mimi´s last blog post… Giveaway! Always and Everywhere